RESET - Building Strategic Communications to Reset Public Narratives on Islam & Muslims in Germany
The goal of the RESET project (2020 – 2024) is to professionalise strategic communications in CLAIM Allianz and other influential networks in Germany and empower them to amplify their voice and influence in leading on reframing the debate around Islam & Muslims and resetting norms towards a more socially cohesive Germany.
Project Components
1 - Modelling Strategic Comms
- 2020 - Needs Assessment & Project Design Phase
- 2021 - New Narratives Lab 2021
- 2022 - New Narratives Lab 2022
- 2023 - #KommMit Social Media Pilot Project (New Narratives Lab)
2 - Creation & Transfer of Knowledge Base
- 2020 to 2024 - Research, Resources & Cases
- 2020 - Orientation & Skill building in Narrative Change/Strategic Communications 2020
- 2021 - Orientation & Skill building in Narrative Change/Strategic Communications 2021
- 2022 - Orientation & Skill building in Narrative Change/Strategic Communications
3 - Institutionalising Strategic Comms
- 2024
Project partners
Read more on RESET:
Understand more about the challenges that inform the project, the main components & partners
See an overview of the Lab
A collection of key resources, tools, case studies and guidance for narrative change practitioners