2021 - Orientation & Skill building in Narrative Change/Strategic Communications

 

The support offered through RESET focuses on capacity building and development of new narratives towards new campaigns for the network that resonate with the broader public (the ‘movable middle’). Outside of the more intense work of those involved in the New Narratives Lab, we also offer workshops and mentoring to the wider CLAIM network and other key organisations and networks, as part of the Creation & Transfer of Knowledge Base component of the project.

 

Key results in 2021

 

  • We offered support to the network in 12 events/options & engaged 258 members of CLAIM from 16 organisations, as well as 29 civil society actors from other interested networks.
  • The participant evaluation reported a high level of interest and satisfaction with the support provided.

 

Type of support Topics/skills Examples
Workshops

- Introduction to the NC Approach

- NC Campaigning Practice in Germany

- SK skills

- Monitoring & evaluation of NC campaigns

- Awareness-raising workshops for teams from Social Service for Muslim Women (SmF), Young Muslim Conference (JIK) & Multicultural Forum (MFK)

- 2-day WS for CLAIM members

Advising

- Message Testing

- Debrief sessions on message testing Focus groups

Support/Input at Partner Events - NC Campaigning for the centre

- Keynote at Conference of „Cohesion Through Participation Network in Baden Wertenberg“, Diakonie Stuttgart