2020 to 2024 - Research, Resources & Cases

 

The aim and focus of the Creation & Transfer of Knowledge Base component of RESET is :

  • developing and sharing practical research, resources and case studies among German and wider European networks to build capacity and support strategic communications thinking & practice.

 

The page records the all resources developed by year. To see more on the sharing, see the Orientation and Skill Building pages by year (2020, 2021)

 

2020

These resources were shared with the CLAIM network and used in the New Narratives Lab:

  1. Strategic Communications Needs & Capacity Assessment of the CLAIM network
  2. Frame Map of the Debate on Migration/Integration & Islam/Muslims in Germany
  3. Segmentation of German Population on attitudes to Migration/Integration & Islam/Muslims
  4. International SC Practitioner Advice – Corey Saylor/ReThink Media (USA)
  5. International SC Practitioner Advice – Frank Sharry/America’s Voice (USA)
2021
  1. Case Study on Media Strategies – “Presence instead of press release: The importance of media strategies for narrative change campaigns/ReThink Media (USA)”
  2. Case study on Targeting Presence – “Winning the narrative space around the Muslim Ban: Lessons on how to achieve "presence" in the public debate/ReThink Media (USA)”
  3. Case Study on Targeting Immersion – “Embedding a narrative change strategy into community work: lessons on how "immersion" can shift norms/British Future (UK)”
  4. Report on the analysis and recommendations from message testing focus groups in the New Narratives Lab Focus groups (shared with the CLAIM network)
2022
  1. Strategic Communications Knowledge Base – A hub for practice, advice and resources
  2. Strategic Communications Resource - 10 keys to mobilise Strategic Communications Coalitions
  3. International SC Practitioner Advice – “A sustained approach to communicating with ‘balancer middle’ audiences: lessons on messaging, media relations & coverage/Sunder Katwala/British Future (UK)”
  4. Case Study on Targeting Immersion - “Bringing cohesion to life at community level: Lessons on effective narrative immersion/The Great Get Together (UK)”
  5. Taxonomy of Message Testing Methods
2023
  1. Case Study on targeting the middle in Germany - An overview and results of the #KommMit Pilot Project