See the results of a successful pilot campaign targeting the middle in Germany
News
Taking JUMA’s “Together Human” campaign off the page and producing videos and posters that fitted the narrative change approach, to reach the movable middle, was a challenging and growing experience. Nadia Wernli shares two of the biggest challenges and her top advice to others in the same position.
Karim El-Helaifi shares what he learned working on the creative content development of the first live narrative change campaign coming out of the Lab.